Apple Brings 50+ Publishers Onboard For Its Upcoming (Flipboard Styled) News App

Apple is launching a Flipboard-styled news app and has brought in more than 50 publishers onboard.

Publishers will get 100% of the ad revenue for ads they sell on their own and 70 % of the revenue for the backfill inventory that Apple will sell. Publishers will also get credit from Web auditor ComScore for the stories that users view, so they don’t need to worry about Apple cannibalizing their audience numbers.

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