Apple Opens Store on WeChat to Expand Retail Channels in China

  • Apple opens store on Chinese messaging platform, WeChat, allowing users to purchase its products directly.
  • This move follows Apple’s expansion initiatives in China, including operating a shop on Alibaba’s Tmall and using livestreaming for marketing.
  • Despite a 5% decline in Q1 Chinese smartphone sales, Apple achieved 19.9% market share, its highest since 2014.
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