- Apple Search Ads is now the second-largest network for user acquisition on iOS, according to the Singular ROI Index 2023.
- Platforms using analytics from SKAdNetwork are being compared to Apple Search Ads.
- Smaller networks tied to Google and Meta are also growing.
- Ad spending on iOS continues to grow, with Apple ad spending jumping from 36% in January to 47% in December.
- Brands have learned to use Apple’s privacy-focused SKAN and boosted spending on iOS.
- Reasons for the growth in iOS ad spending include the increasing availability of SKAdNetwork and the privacy-focused approach of Apple.
Apple Search Ads is now the second-largest network for iOS user acquisition
[Via]
