Apple Set to Outpace Samsung as Leading Smartphone Brand by 2023, Says Kuo

  • Apple projected to become the world’s largest smartphone brand in 2023.
  • Analyst Ming-Chi Kuo predicts Apple will ship between 220-225 million units in 2023, overcoming Samsung’s reduced 220 million due to chip shortage.
  • Kuo also forecasts Apple maintaining its lead in 2024 with 250 million iPhone units expected to be shipped.
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