Apple Launching Neighborhood Stores in India to Tackle Samsung’s Growing Market Share

Apple is planning to set up neighborhood stores across metros and tier 2 cities to capture the Indian market.
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Image: Wikipedia
Image: Wikipedia

You might soon be able to walk into an Apple store just around the corner, with the company’s latest plans to set up small neighborhood stores to tackle the market dominance by Samsung.

Apple is planning to partner with distributors Redington, Ingram Micro along with existing trade partners to set up these neighborhood stores across metros and tier 2 cities. Samsung already retails in smartphones and their tablet devices through their many Smartphone Cafes across. (Via)

Earlier in March 2013, Apple had said that it plans to scale up its presence in the country by tripling the number of exclusive stores in India to around 200 by 2015.

Google has already launched its experiences store, Android Land, in partnership with Spice mobility, in India.

The company has been trying to recover from the fall in the iPhone market share it had witnessed in India. According to an IDC report, between January and March 2013, Apple sold some 120,000 iPhones in India, down from the 230,000 in the October-December quarter of 2012.

As a move to counter this falling market share, the company started to offer buy back and installment schemes for customers. Apple also began selling the iPhone 5 in India barely 5 weeks after the global launch, so was the case with iPhone 5C and 5S.

Soon after in july 2013, Apple CEO Tim Cook said that iPhone sales in India grew over 400% in the April-June 2013 quarter when compared to the quarter before it.

While India has traditionally been a low-priority market for Apple, as seen in the past, that trend seems to be changing. Apple products are usually launched much later in India than they are launched in other markets. Usually, the Apple store website in India says that the device is “coming soon”, but for a change most new devices come with a launch date.

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