Apple is one of the few companies that puts as much thought into packaging as the product itself, so it comes as no surprise that the company wants the same from third-party manufacturers of accessories for its devices.
The company has changed its policy by reducing the number of accessories available at its retail store to just the ones that are sold in packaging co-designed by Apple itself.
Over the last six months, the company has been working alongside third-party manufacturers to redesign their boxes so that the experience more closely matches that of Apple’s own products.
Tech21, Sena, Incase, Mophie, Logitech, and Life Proof are the first batch of accessory manufacturers who’s products will be part of the program. Their packaging will match the boxes for the Mac, iPhone and Apple Watch.
Simpler fonts, better photography, higher quality materials and compatible labeling are few key aspects of Apple’s packaging and now will be adopted by third-party manufacturers.
This is yet another move from Apple to more strictly control the ecosystem of third-party accessories for its devices which includes new environmental guidelines for making products.