Apple to Initiate Gradual Rollout of Vision Pro Headset with Appointment-Only Sales

  • The $3,500 Vision Pro headset will be initially introduced in the US, with demos available by appointment at select Apple Stores.
  • Customers will require appointments and eyeglass prescriptions to ensure correct headset fitting; a special app will assist in achieving a secure seal.
  • Despite manufacturing issues and a slashed sales target of only 400,000 units for the first year, the Vision Pro is one of Apple’s most complex and anticipated products to date.
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