Apple to earn $5B from its ads business this fiscal year; Is responsible for 58% of all iPhone app downloads

  • Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook, from targeting ads at consumers.
  • Appleā€™s in-house business is now responsible for 58 per cent of all iPhone app downloads that result from clicking on an advert. A year ago, its share was 17%.
  • Apple said its privacy features were designed to protect users.


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