Apple’s AI Summit Was Primarily a Team-Building Exercise

  • Apple’s in-person AI summit was not as groundbreaking as expected.
  • The event was more of an excuse for teams to get together than to make any announcements.
  • It was the first time in years that Apple held a mass gathering of its kind at its campus, rather than as a virtual-only event.
  • The event could have been an opportunity for Apple to gain focus away from other competitors, but it was a lot more low-key than that.


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