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Appnomy: Users spend more time on mobile apps than on the desktop

[Article reproduced from Appnomy, a community portal for app developers to gain visibility and connect to other app developers.]

Mobile apps are the buzzwords these days as more and more developers are looking at mobile app development as a big business opportunity. Well there are mixed schools of thought on this one – although app development can be a highly profitable, other studies suggest that about one third of all mobile app developers earn less than $1000 per app.

Whatever the case may be,  mobile users are taking to apps at a more rapid rate than ever before. It’s not just the number of apps that are being downloaded but also the time that users spend on mobile apps is rising heavily. A recent report by Flurry based on usage trends of users in the US throws some interesting stats at us. ( Even though the survey was conducted in the US, India can not be far behind, speaking in terms of when a similar situation will be witnessed in India and looking at the increasing expenditure on smartphones in India).

Usage statistics:

For the first time ever, daily time spent in mobile apps surpasses desktop and mobile web consumption.  This stat is even more remarkable if you consider that it took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms.

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A closer look:

  • The average user now spends 9% more time using mobile apps than the Internet.
  • Growing at 91% over the last year, users now spend over 81 minutes on mobile applications per day.
  • Time spent on the Internet has grown at a much slower rate, 16% over the last year.

Internet usage is rising in India and so is its mobile penetration. Recent studies show that India’s internet connectivity is rising but the average broadband speed is on the decline. So we can look at these stats as an indication of the future in the Indian internet and Mobile industry.

Games and Social networking drive usage:

Games are the most lucrative apps to develop for mobile platforms due to their monetization ability, and users too are increasing spending more time gaming on their phones than doing any other activity ( involving apps ). Social networking is the next biggest category for app usage on mobile phones.

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How do you think will India story fare in the next few months?

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