Nokia conducted a App-iness study to gauge the impact of apps on a consumer’s behavior and here are some interesting results
Key Facts [India]
- 77 per cent of people in India have up to 30 apps on their smartphone, with men more likely to download an app (93 per cent) vs. women (87 per cent)
- The most popular apps to download are music (41 per cent), social networking (41 per cent), business (27 per cent), photo/ personalization (22 per cent) and games (22 per cent)
- The most popular apps people actually use are social networking (40 per cent), music (36 per cent), business (28 per cent), utilities (21 per cent), games (21 per cent)
- Women (43 per cent) are more into social networking than men (38 per cent)
- The majority of 18-24 year olds download and use social networking apps
- 58 per cent of people like to download apps because they know they’ll benefit their life, 48 per cent of Indians think it’s important to have the most recent technology and applications and 34 per cent feel they need to be able to download the latest music releases
- Most Smartphone users frequently rely on apps throughout the day (48 per cent) while a further 22 per cent log on and use them two or three times a week
- 31 per cent of people use their apps at home while 29 per cent use them while commuting to and from work
- 17 per cent of Indians only download the free apps available for their phone.
Interestingly, the heaviest users of apps were Indians –14% Indians claim to use all apps on their phone, while the British seemed to be the most indifferent, with 23 per cent admitting to hardly ever using any.
What’s your take on the study? Too focused on apps and less on consumers? Do people really use ‘all apps’ on their phone?
The study was conducted along with Professor Trevor Pinch, Cornell University’s leading sociologist analyzed more than 5,200 smartphone users in 10 countries – India, Singapore, China, South Africa, Brazil, Germany, Italy, Spain, UK, and USA.
Another Study: Appnomy: 26% Downloaded Apps Are Used Only Once