In our daily lives, thoughts and various other cognitive processes impact the emotions we experience moment to moment, and these emotions ultimately drive our behaviors. As we shift thinking, we can alter emotions which then drive a different set of behaviors.
When we understand how this process works, we can create more congruent and purposeful behaviors both in ourselves and in others.
The goal of persuasion is to change someone else’s behavior. This usually begins by changing one or more of their thoughts, beliefs, and values. Once we influence their thinking process, then their feelings and behaviors will change as well. We can use these techniques to change our own thoughts, feelings, and behaviors, too.