Apparel Company, Arvind Forays Into E-commerce With Custom Clothing Brand ‘Creyate’

Riding on Arvind group’s supply chain prowess and manufacturing might, AIL is planning to take Creyate to global consumers next year starting with the US market

Textile and apparels company, Arvind Ltd has launched Arvind Internet Ltd (AIL), a startup within the Arvind group has launched its online custom clothing brand – Creyate. Kulin Lalbhai, Executive Director of Arvind Ltd, is driving the e-commerce initiative at the company, which will be a major growth driver for Arvind moving forward.

“Arvind Internet Ltd will be the vehicle that will enable Arvind’s e-commerce vision. Arvind sees e-Commerce as a key growth driver for the group and we aim to be Rs. 1000 Cr plus business in 3 years.” , shares Kulin Lalbhai, Executive Director at Arvind Ltd.

As its first launch, AIL brings a revolution to the apparel retail with Creyate. You can create garments on a 3D visualisation engine, which would then be made for you – it’s like having a very own factory at your fingertips. “With more than 100,000 unique products to create, this is the next generation of fashion retail,” added Kulin.

Creyate from Arvind Group
Creyate from Arvind Group

Creyate intends to offer an alternative to ready-wear as well as traditional custom clothing and targets to be Rs. 100 crore plus brand by next year.

Creyate also has a curated collection of fabrics from choicest of Italian mills. Arvind group which owns product brands include Flying Machine, Colt, Ruggers, Excalibur amongst others while its licensed product brands have big global names like Arrow, Gant, Izod, Elle, Cherokee, US Polo Assn. etc has invested in an automated manufacturing setup for this business to make customised garments as per customers’ choice and measurements.

Creyate has plans of launching stores in 15 cities within the next year. It already has stores in Bengaluru, Ahmedabad and Delhi and offers home visits in major cities. Riding on Arvind group’s supply chain and manufacturing might, AIL is planning to take Creyate to global consumers next year starting with the US market, where online custom clothing is a large thriving market.

Read : Reliance to foray in to ecommerce | Future Group Launches The Big Bazaar Direct E-commerce store

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