Startups are all about scaling up. But UrbanLadder took a very different approach to build scale. They scaled down their operations after raising funding (read this interview with cofounder, Rajiv).
#urban ladder has demonstrated the value of building a niche business in ecommerce space which is mostly crowded now. The company has gone through its own journey of market creation and importantly, a decision to scale down before scaling up!
At UnPluggd, hear some amazing product insights from Ashish Goel – right from product management fundamentals to growth hacking. To quickly share, UrbanLadder did a lot of quirky UX implementation to create the right positioning among the buyers and if you are an entrepreneur going through questions around product/market fit or related to scaling up, you should surely attend this session!
UrbanLadder was launched in July 2012 by co-founders Ashish Goel and Rajiv Srivatsa with the aim of making a million beautiful Indian homes. The company recently raised funding from Ratan Tata and earlier raised $21mn in Series B.
If you are an entrepreneur who is wobbled with too many mn$ funding news, come over to UnPluggd and listen up to some of the real challenges founders have been through. Hear founders talk some serious shit! Only at UnPluggd !!
Date : December 6th.
Venue : Hotel Park Plaza, Marthahalli, Bangalore.
Speakers/Agenda : The partial list is out.
The event wil be followed by networking evening (buy the tickets here).
Registration details : Hop here.
Discount: Use the code NEXTBIGWHATTWO to grab
30 40% discount!! [valid only till this weekend].
Got questions? Ask : firstname.lastname@example.org