- Female gamers in Asia represent 37% of the total market and are growing at a faster rate of 11% annually, surpassing the rate of new male gamers.
- Female gamers are actively engaging in esports and competitive games, displaying a propensity to spend more time and money on gaming content.
- Over half of gamers express dissatisfaction with the depiction of women in games, necessitating wider diversity and reduced gender discrimination.
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