It’s easy to see aspiration as either there or not: you want to learn a new skill or you don’t; you have ambition and motivation or you lack them. But great learners can raise their aspiration level—and that’s key, because everyone is guilty of sometimes resisting development that is critical to success.

  • Most people resist learning something new and focus on the negative aspects.
  • Shifting focus from challenges to benefits can increase aspiration to learn.
  • Imagining how a skill can personally benefit someone can increase motivation to learn it.
  • Example: A CMO was hesitant to learn about big data, but after envisioning the benefits, he became excited and hired a data analytics expert.