A politician wants their ad to be seen on a particular digital platform (FB vs individual publishers vs Google, forget Twitter) if they feel the reader gets influenced.
A digital publisher can attract that kind of user base only if they publish unbiased opinion articles, backed by data. It is best to focus on getting users / traffic for assembly election coverage with the assumption the ad revenues will come from sources other than the political field.
The state elections did not see much of ad revenue boost happening for digital publishers – parties relied on print and TV ads.
Digital publishers : How many of them are a destination platform for the mainstream audience? Social media has anyways taken away the traffic from publishers, but what about the credibility? Which digital publisher do you trust? Will we see the same situation in 2019 election?