Atlas cycle has launched India’s 1st Titanium Bicycle.
Atlas’ Titanium is targeted towards professional bikers and the price of Titanium cycle in India is Rs. 3 lakh and comes with following features:
– Light weight Titanium frame (used in aircrafts)
– Dual Disc Brakes (Shimano)
– Shimano 30 Speed Gears
– Alloy pedals
– Maxxis tyre & tubes
– Shimano hollow crank chainwheel
Given the pricing and the fact that the cycle competes with Enfields of the world, what’s your take on the sales prediction? Will this be a big hit or will it remain limited to a niche buyer segment?
Ashish Sinha