Atlas Cycle launches India’s First Titanium Cycle; Priced at Rs. 3 lakhs

Atlas cycle has launched India’s 1st Titanium Bicycle.

Titanium Cycle (representational image)
Titanium Cycle (representational image)

Atlas’ Titanium is targeted towards professional bikers and the price of Titanium cycle in India is Rs. 3 lakh and comes with following features:
– Light weight Titanium frame (used in aircrafts)
– Dual Disc Brakes (Shimano)
– Shimano 30 Speed Gears
– Alloy pedals
– Maxxis tyre & tubes
– Shimano hollow crank chainwheel
Given the pricing and the fact that the cycle competes with Enfields of the world, what’s your take on the sales prediction? Will this be a big hit or will it remain limited to a niche buyer segment?

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