- Focus on the outcome
- Consider all of the risks—value, usability, feasibility, and business viability.
- Think holistically about all dimensions of the business and the product.
- Anticipate ethical considerations or impacts.
- Solve problems creatively.
- Persist in the face of obstacles.
- Leverage engineering and the art of the possible.
- Leverage design and the power of user experience.
- Leverage data to learn and to make a compelling argument.
