Atul Satija, former Chief Revenue Officer at InMobi is launching The/Nudge Foundation (T/NF), a non-profit that will focus on sustainable poverty alleviation. The foundation aims to build a strong 360-degree life, learning and economic foundation for poor in residential “Gurukuls”, along with lifelong support. Employers of grey collar jobs are associating with the foundation and will be providing jobs to the successful Gurukul graduates.thenudge

The Foundation’s list of Board & Advisory members include Arun Seth, ex-Chairman, BT & Alcatel-Lucent, Pramath Sinha, Founding Dean, Indian School of Business, Hyderabad, Hugo Barra, Vice President, Global, Xiaomi, Naveen Tewari, Founder & CEO, InMobi, Vijay Shekhar Sharma, Founder, Paytm & One97, Neeraj Arora, Vice President, Whatsapp and Manish Dugar, Chief Financial Officer, InMobi.

“At over 400 million underprivileged, our country has the highest number of poor in the world. India will continue to add 1 million to its workforce every month for the next 15 years, most of who come from impoverished backgrounds. Our growing economy with a massive skill-deficit provides real opportunity for them to escape the cycle of poverty through gainful employment.

There is a massive focus on imparting job skills across the government, corporates and social initiatives. However, livelihood skills alone are proving to be insufficient because most of these people hop from one job to another, lack work ethics and motivation, and hence stagnate in low paying menial jobs.” [Atul Satija]