Spurfy: Augmented Reality meets ecommerce

Indian Startups

Spurfy: Augmented Reality meets ecommerce

What really happens with Augmented reality meets ecommerce? Well, Impulse buying!

Startup, Spurfy has launched its Android app that caters to the *Impulse buying *needs of customers. Using Spurfy, a user can take a picture of a product and complete the checkout process in the app itself. The product can be seen either in an ad or in the magazines or newspapers.

Spurfy essentially bridges the ads and reviews of the products in the print media to purchasing. It acts as a marketplace by bringing in merchants, buyers and the magazines. By adapting spurfy, magazines can create a new revenue source while the advertising merchants can measure and increase the conversions.

The app (download link) takes care of the complete e-commerce backend, handle payments and take care of image recognition and other technology backend. As far as the monetization model is concerned, Spurfy take a small commission for the conversions.


In terms of the focus, Spurfy is focused on lifestyle, gizmo, home décor magazines where there is opportunity for m-commerce.The partnering magazine lists the products merchandised in the latest issue before it hits stands. The catalogs that are available in the app will be having a small note informing the same to the reader. Readers can then purchase the product on the app to get it delivered to their doorstep by the Merchant who showcased the product in the magazine.

What are your thoughts on AR specific business models? Isn’t there a user friction in using AR products?

Also see: Arivu brings Augmented Reality based engagement platform to brands

[This startup coverage is part of Pluggd.in’s 65 startup special series, which is supported by Nexus Venture Partners. If you are a product startup, submit your details here.]

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