Big data is big. And startups see bigger opportunities in it. Aureus Analytics is one such company that has ambitious plans. The startup’s platform, called ASAP or the Aureus Statistical and Analytical Platform is capable of producing business results by mining enterprise data.
Much like the new generation of big data companies, ASAP uses R Statistical modeling and Hadoop to deploy an analytics platform for enterprises. The solution allows users to create, publish and execute analytical models.
Aureus, founded by serial technology entrepreneurs, wants to deliver insights that will help its clients optimize operations, customer experience and manage risk. The solution is targeted at marketing heads, information/ risk and operations officers and analytics managers. ASAP is the platform on which industry specific products have been built. The company is targeting sectors such as insurance, healthcare and banking.
The company is focused on Europe & the South East Asian Market right now, beginning with Singapore and Hong Kong, Ketan Pandit, the Director of Marketing at Aureus tells me.
The startup was founded by technology professionals Anurag Shah, Ashish Tanna and Nitin Purohit. Shah founded EdVenture Systems a software testing firm that was sold to IT services player Omnitech in 2006. Tanna’s previous venture Transdat was sold to CBay Systems.
With a 15 member team and offices in Singapore & Mumbai, the self funded startup wants to take on larger rivals.
According to analyst Jeff Kelly, the Big Data market as measured by vendor revenue derived from sales of related hardware, software and services reached $18.6 billion in 2013, growing 58% year on year. Wikibon forecasts Big Data market growth to slow slightly in 2014 to 53%, reaching $28.5 billion for the year.