Availability HeuristicWe make snap

Availability Heuristic

We make snap judgments based on the most recent information.

Example: When an airline reports a crash, ticket sales go down until people forget about the incident.

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

Operating vs. Creating

Companies have spent their energy and other resources on production, logistics, selling, and billing since the beginning of the first industrial revolution. These are the tasks that are supposed to…
View Post

Elements Of Finding Flow

There are clear goals every step of the way. There is immediate feedback to one’s actions. There is a balance between challenges and skills. Actions and awareness are merged. Distractions…
View Post