@aymanalabdul Leading vs Lagging

@aymanalabdul Leading vs Lagging Indicators

Most use lagging indicators to try to grow.
I.e. 500,000 emails. 30% revenue growth.

The best companies use leading indicators.
To get 500,000 emails we need to write 50 blog posts.

The indicator isn’t emails… it’s blogs. Flip the script.

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