Event ticketing platform Ayojak has rebranded itself as Explara, in a bid to reach out to a wider audience. The platform, which can be used by organisers to list their events or sell tickets and by visitors to discover events, has also cut prices for organisers.
The rebranding comes after 4 years, at a time when the company plans to expand its reach and operations geographically.
In a blogpost on Wednesday, the company said: “With rebranding, the product has been designed to ensure that we can have a lean team which will be able to scale from 300 events a month to 3000 events per month.”
The company, which operates in the B2B event management industry, thinks that an event or activity goes beyond the usual and should have more social touch to it.
Explara has 3 main goals that it wants to be in its new avatar
An Event Discovery & Solutions Platform
A destination to explore what’s happening around
Getting ready to serve markets across the globe
The rebranded platform will also come with more affordable pricing for the organizers. The service also plans to introduce a similar pricing model for the rest of the world. Other than India the company has already served event organizers from USA, UK, South Africa, Singapore and Philippines.
The service will also have a new recommendations engine, which the it hopes to take live by mid July.
The startup had recently raised funds from angel investors including Rajan Anandan, Ravi Gururaj & others.