Bangalore based Media Technology Company Amagi Media Labs has raised $15 million in funding from Premji Investment headed by Wipro Chairman Azim Premji and existing investor Mayfield Fund.
Amagi had previously raised $5.5 million from Mayfield Fund and had also raised Rs 37.5 Crores from Nadathur Investments.
Amagi lets local advertisers buy spots on national television channels to be exhibied only in chosen cites. It also has localized TV advertising using cloud based services.