Online B2B Fruits & Vegetables Marketplace Bharat Bazaar has raised an undisclosed amount in seed funding from a myriad of investors including BeeNext, a Singapore-based early-stage technology fund, TV Mohandas Pai (Chairman, Manipal Global Education Services and Aarin Capital), Kunal Shah and Sandeep Tandon (FreeCharge co-founders).

Other investors who participated include Rohit Bansal and Kunal Bahl (Snapdeal co-founders), Anupam Mittal (co-founder, Shaadi.com), Amit Gupta (co-founder of Inmobi), Tracxn Labs and others.

The investment will be utilised to increase team size and presence across multiple Indian cities. Bharat Bazaar aims to target 50,000 active users by December’16, the company said in a statement.

Bharat Bazaar (earlier called Truce-True Price), was founded in July 2015, by Saurabh Jain and Kedar Gokhale as a mobile app to help facilitate increased choice, trust and transparency between buyers and sellers, and bring in transactional ease into the fruits and vegetables wholesale supply chain.