Browser War Hits the Road

I wonder why browsers have been used for these ‘viral’ campaigns (philosophically speaking, browsers are the gateway to the outside world!).. And Firefox on a bus!: Can somebody please help…

I wonder why browsers have been used for these ‘viral’ campaigns (philosophically speaking, browsers are the gateway to the outside world!)..

And Firefox on a bus!:

Can somebody please help me understand this browser connection?

Recommended Read: Great Marketing Lessons from the Spiritual World

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