It’s Back to Basics for Flipkart, as Focus Shifts to Retail Model

In an effort to improve customer experience, the online marketplace is shifting its focus back to become an inventory-based company, with the prime concentration on metrics such as product quality and delivery speed.

Reportedly, the company’s reputation with customers has taken a huge hit, ever since it attempted to become a marketplace, which saw a slowdown on its product delivery time, and poor product quality.

Apart from this, Flipkart’s CEO, Binny Bansal has also announced 2 of his other top priorities to put the company on track:

1) Monthly gross sales of Rs 3,700-3,800 crore by expanding sales of smartphones, large appliances and fashion
2) Break even at gross profit level, by cutting expenses.

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