Company Name : BetterPlace
Funding Amount : $1 million
Investor(s) Unitus Seed Fund
Funding Round : Not Disclosed
BetterPlace has raised close to $1 million from Unitus Seed Fund and plans to utilize the funds for expansion and also to develop analytics.
The Bangalore based startup provides background check for blue-collar workers in the logistics and helps the hyperlocal startups to maintain safety.
Pravin Agarwala, co-founder, said, “The rising incidents of abuse of children in the city schools traumatized all parents. Being the father of two young girls and a techie, I started to think of a technology based solution that could address such issues by a process of continuous and reliable safety products. That’s what led to BetterPlace. The trust factor which is basis of any relationship is built around integrity, character and social parameters.”
BetterPlace’s technology platform offers multi-point verification across digital and offline channels from a combination of sources including Aadhaar (digital ID) information, relevant digital footprint of an individual, traditional background checks as well as crowd sourcing from social media.
Continuous monitoring is enabled by a trust-based system which learns from feedback provided across touch points and location data analytics. When hiring somebody, all that needs to be done is a search by name, mobile number or a valid id and the hirer can view a profile that enables a decision to be made about the potential hire.
Earlier, the startup had roped in ex-Google India Head Lalitesh Katragadda as its Executive Board member and an investor.
