Online gifting portal, Badhai.in has secured USD 200,000 from private investors.
The company recently launched social and group gifting service and will use the fund for marketing and PR activities.
“We have seen good traction, approx 5-6 gifts per day and around 20-25 registrations without actually getting into marketing/advertising campaigns. Also the ticket size is significant. One of our esteemed user gifted 33000 to his friend on marriage. Now this shows a significant trust on the service. We are going to start our marketing campaigns and are expecting good results out of that.” mentions Ajay Pandey and Sandeep Debnath cofounders of Badhai.
Parts of the fund will also be used for increasing operational efficiency and focus on building mobile app for the platform.