BookMyTrainings is a training marketplace that provides a platform for training seekers and training providers to come together. The training seekers include individuals as well as corporate learning & development (L&D) managers. The training providers include those organizations involved in providing training to companies as well as conduct public training programs.
For a given training topic, for e.g. “Six Sigma” training, the portal will list all the upcoming training programs across cities. The listing will include location (city), training duration, start/end dates, cost, structure of the training, training syllabus, training provider profile and other details pertaining to that training event. This helps the training seeker to analyze & evaluate the right training program that suits their needs best. Once they decide on a training event, they can go ahead and book one or more seats for the training right away through the portal.
The Bangalore based startup has partnered with 80+ training partners and as far as monetization model is concerned, the company has major chunk of money coming from corporate sales. Given the huge market opportunity in corporate world, a service like this has a great potential though the team is competing with individual training providers who are also vying for same corporate attention. As far as corporate training is concerned, BookMyTrainings provide quotes from 3-5 vendors and manages the entire logistics of training as well.
Overall, a niche business that would depend on neutrality of the marketplace – for instance, in its current form, there is no rating of training providers. A rating feature will help in creating long term business partners and will also help providers compete with each other, thereby improving the marketplace. Otherwise there always is a threat of being short-circuited by training providers, once they have been introduced to the company.
