There are several product discovery platforms in the online shopping space, yet there is a huge gap, especially in the offline fashion market. Even as e-tailing explodes, by 2020, 97% of the estimated retail sales of Rs 62,40,000 crore will still happen offline.
Bangalore based Retale, started by Aditya (an ex-Googler) & Shreya (an ISB grad) is an engaging product discovery mobile-first platform for offline stores in Bangalore. It allows users to discover products, offers and updates from brands and stores around them, across segments like Fashion and Home Décor.
Each business will obtain access to a dedicated profile, with complete control over the content and updates. Retale helps businesses to create their mobile profile within minutes to expand the horizon of their business beyond brick & mortar.
Retale claims to bring in the social angle of reward based offline shopping to customers, along with providing retail merchants an ability to manage the content & track their performance. Information and updates from stores are organized in the form of store profiles. This also makes it easier to discover interesting brands and products.
The intuitive user-interface is really a pleasure but signing up needs an improvement.The notable feature of Retale is “mobile window shopping” of offline stores, in an organized manner. Apart from this, a user can earn up to Rs. 50 recharge by inviting friends to the app. It will help users from within the same circle on the platform to make shopping a social experience on mobile.
Given that Facebook is driving a lot of discovery to stores, it’d be interesting to see how retailers take up the app adoption. Most of the earlier attempts in this space (e.g. DelightCircle) have had mixed response, as solving two-sided marketplace is difficult to scale up. And that’s precisely why competition like NowFloats has focused mainly on solving one end of the puzzle.
[Written by Rameswar Mishra of Team NextBigWhat.]