Airtel Partners with Babajobs, Brings Blue Collar Jobs to Mobile

Airtel has partnered with Babajobs (only for Karnataka region) to bring blue collar jobs to one’s mobile.

Termed ‘Job On Mobile Service’, blue collar workers (i.e. cooks/drivers etc) can create their profile, choose the desired salary range/job locations, browse jobs using the service.

The service is charged Rs 10 for 10 days job alerts (now, that’s sachet pricing!) and one can start/stop the service by dialing *321*666#.

A much needed service, as Internet is just not the right medium to get on blue collar workers – it actually becomes an operational business and ceases to be a platform business.

What’s your opinion?

Interesting Read: What Indian Startup Ecosystem Needs to Learn from Bihari/Oriya Cooks