Basecamp kills pixel tracking in emails

Reading an email shouldn’t leave a long data trail, regardless of whether that trail is used in fairly innocuous ways, like an aggregate open-rate calculation, or in its most devious, like spying on whether a personal email has been seen and from where. Privacy isn’t just the right thing to do, it’s also better business. Discerning customers are already demanding it, and everyone else will too soon enough

Reading an email shouldn’t leave a long data trail, regardless of whether that trail is used in fairly innocuous ways, like an aggregate open-rate calculation, or in its most devious, like spying on whether a personal email has been seen and from where.

Privacy isn’t just the right thing to do, it’s also better business. Discerning customers are already demanding it, and everyone else will too soon enough

Sign Up for #BigDaily Newsletter

Daily.