The study of London commuters found that respondents viewed their daily trip in terms of the time and distance between charging points for mobile technology.
“People no longer think about their destination being 10 km away or 10 stops on the tube. They think about it being 50 per cent of their battery away,” as per the study by Cass Business School.
“During interviews respondents discussed how a full battery gauge made them feel positive and as though they could go anywhere or do anything. Anything less than half full, however, induced feelings of profound anxiety and discomfort,” [study lead author, Dr. Thomas Robinson].
What does it tells you about the changing consumer behaviour?