BCCL(i.e. Bennett Coleman & Company Ltd. or Times of India group) has picked up stake in Naaptol, the social shopping comparison portal. As I mentioned in my earlier review, Naaptol’s major USP, apart from very neat UI is it’s affiliate network – which comprises of online and offline stores.

Shopping comparison sites are in-vogue and there are few interesting platform products launched in the last few months – ReviewGist, QuarkRank, Rediff’s own product comparison portal.

BCCL earlier picked up stake in Taxshax and TravelChacha.

Do you use comparison portals for closing the transaction (i.e. buy products and not just leave after the comparison?)

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