- Educate – provide value for free – build in public and share what you’ve learned
- Inspire – share your struggles, successes and show people what’s possible
- Entertain – just have more fun while educating and inspiring people – crack jokes, make people laugh
- Trust the feedback loop – as you keep sharing, you’ll collect more data on what works and what doesn’t
Middle of the Funnel – Emails and Communities
Building an email list gives you a direct line to your customers that’s not controlled by private companies, algorithms or advertising
Do the same with emails as any other content – educate -> inspire -> entertain
By collecting emails, the sale isn’t the end of the transaction between you and the customer – they become part of your audience and hear from you again and again
Bottom of the Funnel – Sales – now the customers buy.
