Be authentic online and create content with this framework

  • Educate – provide value for free – build in public and share what you’ve learned
  • Inspire – share your struggles, successes and show people what’s possible
  • Entertain – just have more fun while educating and inspiring people – crack jokes, make people laugh
  • Trust the feedback loop – as you keep sharing, you’ll collect more data on what works and what doesn’t

Middle of the Funnel – Emails and Communities

Building an email list gives you a direct line to your customers that’s not controlled by private companies, algorithms or advertising

Do the same with emails as any other content – educate -> inspire -> entertain

By collecting emails, the sale isn’t the end of the transaction between you and the customer – they become part of your audience and hear from you again and again

Bottom of the Funnel – Sales – now the customers buy.

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

Lessons Learned

Sometimes when an investor tells a startup founder “no,” it’s a positive sign for the business. When an idea is truly big and transformative, it can draw a polarized reaction…
View Post

Staying sane is a

Staying sane is a decision, in my opinion. You just have to decide to be positive and be happy all the time. Even in high-growth situations, we have seen founders…
View Post