Engagement – the most important consideration when it comes to achieving impact on social media and fighting back against the algorithms. More engagement = more reach. Other strategies include more video content, using groups, posting stories and of course, paying them!
Creating great content: Creating engaging content which people ‘SEE’ will help you stand out in crowded news feeds. Content which Surprises, Educates or Entertains your audience, brought to life with strong images or videos, will help your business achieve more.