BeReal’s New ‘Friends of Friends’ Feed to Increase User Engagement

  • BeReal replaces Discovery feed with Friends of Friends feed, allowing users to see what their friends’ friends are posting.
  • The photo sharing app also adds features like pinning three posts to a profile, and tagging friends using the @ sign.
  • Despite a decrease in usage since going viral, BeReal maintains steady 20 million daily active users, and continues to roll out new features such as Bonus BeReal, RealChat, and Spotify integration.
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