5 Best Business Books of 2017 You Should Be Reading.

We heart books and here, presenting to you 5 most amazing books of 2017.


The Captain Class: The Hidden Force That Creates the World’s Greatest Teams” by Sam Walker
The secret to winning is not what you think it is.
It’s not the coach. It’s not the star.
It’s not money. It’s not a strategy.
It’s something else entirely.
Several years ago, Sam Walker set out to answer one of the most hotly debated questions in sports: What are the greatest teams of all time? He devised a formula, then applied it to thousands of teams from leagues all over the world, from the NBA to the English Premier League to Olympic field hockey. When he was done, he had a list of the sixteen most dominant teams in history. At that point, he became obsessed with another, more complicated question: What did these freak teams have in common?
As Walker dug into their stories, a pattern emerged: Each team had the same type of captain—a singular leader with an unconventional skill set who drove it to achieve sustained, historic greatness.

» Buy from Amazon.


“The One Device: The Secret History of the iPhone” by Brian Merchant   
This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen’s notorious “suicide factories.” It’s a firsthand look at how the cutting-edge tech that makes the world work-touch screens, motion trackers, and even AI-made their way into our pockets.

» Buy from Amazon


“Principles: Life and Work” by Ray Dalio
Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.

» Buy from Amazon


“If You’re in a Dogfight, Become a Cat: Strategies for Long-Term Growth” by Leonard Sherman
Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms.

» Buy from Amazon


Superconsumers, The Aisles Have Eyes, & Woo, Wow, and Win
In Super consumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to and engage with your most passionate and profitable consumers and then tailor your decisions to meet their wants and needs.

» Buy from Amazon.


The one book we would like to add (though it is from 2016) is Play Bigger, a wonderful book on how to create/dominate new categories.
Have fun, reading !


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