Best Practices For Setting Outcomes

They are negotiated between the team of designers, product & engineering people on one hand, and the leadership.

Ambitious outcomes work better than SMART goals. 

Some learning missions should proceed with performance outcomes. “Improving retention is a useless goal if you don’t understand what causes the churn”. 

No individual outcomes. They have to be felt by a multidisciplinary product team. 

Don’t chase too many outcomes. One or two per quarter should be enough.

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