The two most important factors for buying are phone are features and price. A new study has found that phones within the Rs 10,000 – 21,000 price range are the most popular among Indian smartphone buyers as these phones have high end features while still keeping the price in check.
Price comparision website FindYogi.com, which underwent a major revamp a few months back and added a few indexes including the FindYogi index has analyzed mobile phones popular brands in the Indian market for how they stand on the Value For Money Index in various price segments.
The findings, which studied 566 phones from 9 brand, is interesting since it gives a broad idea of how consumers perceive features and price of a phone when they go to buy one. The prices considered for the report was the minimum online price and not the list price.
To keep the Value for Money index objective FindYogi, accounts only for hardware features and not brand affinity and novelty of the product as those could be subjective and be based on marketing efforts of a company.
Samsung, which all market research agencies say lead the overall handset market in India, has the most well distributed Index score.
Indian manufacturers like Micromax, Karbonn and Lava have a high Value For Money but unfortunately they have very few models priced above Rs 10,000.
Here are some of the key findings from the report:
- Samsung had products spread out across price ranges while Apple has phones only in the premium range if you do not include the iPhone 3GS.
- Micromax and Karbonn have over 100 phones in the under 10k segment. Micromax also has a presence in the 10k-21k because of it Canvas series.
- Nokia has only 3 phones in the premium segment.
FindYogi Index Segmentation
The FindYogi Index is a score, on a scale of 0 to 5, measured as a function of features and price of a given product as compared to all other products available in the market.
- Apple finds a low score in the index since its products command a high price compared to other phones with similar specifications. FindYogi does admit that this is one place where since real world performance is not considered there might be an exception.
- Nokia, Sony and HTC have a well distributed FindYogi Index while Micromax, Karbonn and Lava enjoy comfortable status of high FindYogi Index for most of their models.
- In the high end range, it found that Sony has few models that have high end features and are priced below market average. Nokia loses it edge over here.
- In the mid range segment, the study found that Lava and Micromax are emerging favorites in this price range and Lava is also picking up thanks to its Xolo series. HTC and Samsung are fighting head to head here while Nokia does well in this price segment. The LG L5 and L7 models are doing well for LG over here.
- In the budget segment, priced below Rs 10,000, the report says Micromax, Karbonn and Lava are the dominating players with plenty of options. Samsung, Nokia and LG have similar scores here. HTC and Sony, though they have 20 products in total and not said to have good value for money in this segment.
Which phone do you think offers the best value for money? Do let us know in the comments below.
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