The book offers a strategic framework for companies looking to achieve exceptional performance by doing less and has been named one of the best strategy books of 2021.
We ask why some companies are so much more successful than others. The answer, it turns out, has much to do with how companies create value for their customers, their employees, and their suppliers.
It is surprising, perhaps, but nevertheless true: the companies that perform best do not think about themselves first and foremost. They dream up ever better ways to create value for others.
Think value, not profit, and profit will follow.