Social food and online recipe discovery platform BetterButter has raised an undisclosed amount of seed funding led by grow× ventures.
The platform focuses on recipes, allowing users to create, share, discover and appreciate recipes and is looking to become a food and kitchen-centric in India.
Food and Beverages is the second-most searched category by Indian women online and India is the world’s largest consumer of recipe content on YouTube.
However, so far the online recipe space has remained fragmented across several blogs, Facebook Groups and YouTube channels.
Markets like the US and Japan have multiple established recipe discovery platforms and BetterButter wants to kick off the same trend to India.
Apart from growx, Singapore-based investment firm M&Y Growth Partners and angel investor Manish Singhal participated in the round.