The story of Shopclues entering the Indian startup ecosystem and competing with well-funded e-commerce boys is similar to the tale of David vs. Goliath!
Shopclues was founded in 2011 and was pretty much one of the last entrants in the e-commerce space. E-commerce is one of the most competitive segments in the Indian Startup ecosystem and it’s difficult for new players to come and compete with existing well-funded E-commerce giants.
Shopclues from the beginning was very clear that to succeed in the e-commerce industry they have to diverge, differentiate and create their niche. Else, they might end up looking like a man with a split personality – selling both luxury and mass market products.
ShopClues noticed that nobody was representing the bazaars or bringing the actual traders of India online. They decided to be a mass market retailer. The categories, customers, and merchants they targeted determined their success.
Currently, more than 3.5 million orders are shipped every month with over a 50 million products to choose from and a merchant base of 130,000 sellers.
Did Shopclues have the “Last Mover Advantage” or did they just get the product (mass) market fit right and executed brilliantly?
This UnPluggd, hear it straight from the horse’s mouth as CEO of ShopClues, Sanjay Sethi would be speaking on ‘Between India and Bharat, How Shopclues Evolved.’
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Date: Nov 25th & 26th, 2016
Venue: Park Plaza hotel (Marathahalli), Bangalore
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