Quirky fashion brand, Bewakoof has launched its ordering process on WhatsApp.
The company explains its ordering process in context of three use-cases which are well thought through:
a. Know what you want? Ping and tell Bewakoof.
b. Slow internet speeds preventing you from browsing the whole collection? PingBewakoof and they will send you snaps of what they’ve got.
c. Liked a Bewakoof product that a friend was using? You can send them a snap of it and they’ll place the order for you.
In the three months of it being live, WhatsApp is driving nearly 15% of the online orders – which includes both direct and assisted orders. In this period, the company has also handled over 10k pings from customers including order placements, queries, suggestions and repeat interactions where the medium is actually acting as a two-way mode of communication between the brand and the customer. The company is targeting 25% sales from WhatsApp alone.
Founded by IIT Bombay alumni Prabhkiran Singh and Siddharth Munot in 2012, Bewakoof.com now ships nearly 30,000 products every month to different parts of the country as well as to internationaldestinations.
As an added incentive, the initiative has also helped cut-down the reliance on traditional modes of customer service avenues such as phones and emails which saw a combined drop of nearly 35-40% in volume.
An opportunity for players like Hike to capture this market?