‘Bharat’ users bring Indian short video apps closer to TikTok’s base

  • At present, Indian short form video platforms are attracting close to 170 million to 190 million unique users from beyond top 50 Indian cities every month, zooming past e-commerce platforms like Flipkart, Amazon, and leaving behind established social media giants such as Instagram, Facebook and YouTube.
  • The growth in user base is attributed to new content created by creators on Indian short form video apps.
  • Indian short video apps are now actively eying on monetisation through introducing live commerce, on their platforms, which continues to be a $275 billion market in China.
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