Big Basket Launches HappyChef, Ready to Cook Meals !

If Big Basket can deliver raw materials (i.e. grocery), why not WIP products, i.e. ready-to-cook meals?

Well, Big Basket has launched Happy Chef. Big Basket will now deliver you gourmet recipes and ingredients with cooking instructions.

bigbasket-happychef-gourmet

This competes directly with InnerChef, a startup GSF’s Rajesh Sawhney.

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