If Big Basket can deliver raw materials (i.e. grocery), why not WIP products, i.e. ready-to-cook meals?
Well, Big Basket has launched Happy Chef. Big Basket will now deliver you gourmet recipes and ingredients with cooking instructions.
This competes directly with InnerChef, a startup GSF’s Rajesh Sawhney.
NextBigWhat brings you curated wisdom from the web and here is a threadstorm by Prashant on understanding the NBU consumer behavior, which brings an interesting perspective on consumption behavior. » For context, do read the earlier threadmill : How the Next Billion Users Use Products and...
Presenting the most beautiful thread you will read today: The Executive Editor of New York Times got a call at 11.45 pm, minutes after he finally managed to to sleep, at the end of a day littered with depressing events. “Damn!”, he said, “what’s it now?” + “Sir...
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