Big Bazaar Direct is Here: 1 Lakh E-commerce Powered Franchises Backed by Future Group

Retail giant Future group is launching Big Bazaar Direct, a direct selling platform for which it will use a tablet based e-commerce backend.

According to Big Bazaar’s newly launched site for Direct, the retailer will offer nearly 1000 deals on a tablet interface to the franchises from which customers can choose items. An order confirmation is sent on SMS to the buyers mobile after which the buyer makes a payment to the franchise. The company is promising 3-7 days delivery.

Big Bazaar will fulfill the orders while franchisees will earn a cut from each order. The franchisees will have to make a Rs 3 lakh investment to get the shop running.

BigBazaar Direct
BigBazaar Direct

Big Bazaar Direct is already live and is signing up franchises from around the country.

The company will set up nearly 100,000 franchises in the next 2 years. (source)

The group, struggling to bring nearly Rs 8,000 cr of debt under control has not been very successful with its pure play e-commerce venture Futurebazaar.

With this, it appears that the company wants to target people who are not buying online.

The company, which has been selling off assets in the last year or so, will raise a lot of money from franchises if people buy into the idea. Future group will take a Rs 1 lakh non interest bearing refundable security deposit, Rs 1 lakh to setup the infrastructure and Rs 1 lakh as advance for the orders to be placed.

In the groceries and perishables segment, there are e-commerce players such as BigBasket and Zopnow. These companies promise delivery within a few hours and the Future group will have to compete with them if they are targeting the online buyers. However, with 1 lakh franchise stores, Biyani is more likely to be competing with the Kirana shop next door for a share of business from people who aren’t buying online. Now that, will be a tougher challenge.

What are your thoughts?

Hat tip: Naman

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16 comments

  4. Dear Sir/Madam,

    I want to startup my own business with small inverstment upto 1-2 lakh so, please guide me how can I start the business and send me all the relevent details like
    1) Total Cost
    2) Type of business
    3) Profit & Loss.

    Thanks,
    Regards
    Mukesh Verma
    8010830961

  5. i am interested in big bazaar franchise in mumbai suburbs..please mail me complete details about the projects.

  7. HI I AM Rakesh from mysore.
    I am interested to do this business. Kindly send me details about this business in & out about this business.

    Regards,
    Rakesh.BE
    Mysore
    Mob : 9986219736 &
    9036676626.

  12. Hi! i am interest to take frienchasi ,please send detail of space and investment, sumonto-8017191078

  14. I WANT TO START MY OWN BUSINESS LIKE 1-2.5L INVESTMENT . I DON’T KNOW THE PROCEDURE. SO PLEASE GUIDE ME.

  15. I want to start big bazaar sir pls contact me on 9890904328. I m not getting your no to contact so pls contact me

  16. hi what is the investment to start the business . And what sort of a business is this . My investment would be around 3Lacs. kindly share the details .

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